21 Dec 11 SEO Useful Techniques and Strategy 2018
Make Your Site Super-Fast
Web users don’t have that much patience to wait for websites that take too much time to load. As a marketer, put yourself in the customers’ shoes and think about it:
How long will you linger over a slow-loading site? Of course, not for long! Without speed, there is nothing.
So, here’s the deal:
Optimize the formats and responsive sizes of the media that you have uploaded onto your website, and eliminate loose links and pointless data that slows down loading time. Cut down all the unnecessary information on your website and your customer would be satisfied with super-fast loading pages.
Maintain Mobile Friendliness
Have you ever asked yourself: “Do I need amobile friendly website?”
The truth is, a major section of the online customers is surfing the internet through their smart phones.
Google has already programmed an algorithm on April 21, 2015, which shows sites, that are responsive in nature, will be prioritized, and rank higher in mobile search results. They have given clear guidelines about how to make a website mobile friendly.
Use the Mobile-Friendly Test tool by Google to see if pages on your site are mobile-friendly or not.
Choose to build Mobile Friendly Websites and see your website getting prioritized by search engines like Google.
Use Long Tail Keywords in Your SEO Strategy
Long tail keywords are keywords or key phrases that are more specific to your product or service than more common head keywords (one word).
In general, long tail keywords get less search traffic, but will usually have a higher conversion rate.
The more specific your keyword is, the less competition you will have to face.
If you have just started your SEO campaign for a brand-new website, then you should concentrate on long-tail keywords.
Try to narrow down on the needs of specific customers by using descriptive long tail keywords which can be useful to draw high traffic.
High Quality Content
Developing the right kind of content is not like composing a music track: it’s not very likely that you will become a one-hit-wonder with just one post. Quality trumps quantity when it comes to online content.
Keep posting articles that you have written with passion for the subject and that will help others too. Impress your customers by emphasising more on delivering error-free and well researched quality content than on quantity.
Update and Republish Old Blog Posts
There is no secret in the fact that, people love to read updated content all the time. Not only people, Google also prefers to show their users up-to-date content for better user experience. Therefore, you should update your existing web content with newer ones for getting a better result.
Streamline your existing web content with necessary amendments to increase organic traffic to your website.
Update your low performing old blog posts as soon as possible. It’s usually 10x faster (and more effective) way to re-publish your old content than creating something new from the scratch.
Link Building: Keep Quality in Mind, Not Quantity
A search quality senior strategist at Google recently has revealed that “Backlink” is one of the top 3 ranking signals in Google’s search algorithm.
Focus on building quality backlinks with content marketing that will help to boost your website;s organic ranking in Google.
The Rise of Voice Search
Speaking to computers was unimaginable until movies likeStar Trek popularized such ideas of future technology. Being able to speak to machines and having them work for us gradually came to the trend for the R&D of various companies.
It is high time to improve your website content by incorporating long tail keyword. Conversational phrases should be added while optimizing conversational voice search. Apply a keyword strategy that goes well with how people talk and ask questions in real-life situations.
Optimize your web content with conversational keywords to make the best use of voice search option.
Switch Your Website to https
If one were to describe the internet, adjectiveslike ‘private’ and ‘confidential’ would hardly crop up. To this date, there are many internet activities missed out on because people are cautious of their personal information and don’t trust the internet as a secure and private medium.
Changing your site from HTTP to https will secure the connection with the user and protect their details.
During online transactions or filling up E-commerce forms, everything would remain safe through https only. Also, Google gives a ranking boost to secure hyperlink transfer protocols.
Make A Strong Presence on Social Media
The first websites newbies are exposed to are Facebook and other social media accounts. Almost everyone online has at least one or two social media accounts.
Why not? Who wouldn’t want a personal page on the internet that states all about their lives?
A single post showing up on someone’s timeline can interest the user to click it. Moreover, they share, comment, re-post, and contribute till they ensure that the people they care about have read those articles.
Through the use of social media, your marketing content can be shared more and more. This would make the content reach more people within short span of time.
The more eyeballs you can attract, more chances are there that your services would get exposed to the wider audience, resulting in increased follower base.
Sharing useful content on social media will help to get web users’ attention that would eventually increase the chance of gaining more quality links.
Google Is the King, But Don’t Forget Bing And Yahoo
The domain of internet doesn’t revolve around a particular search engine only. Understand that search engines aren’t a monopoly. No engine has reached that epitome of performance yet, so that it can command every search query.
There are still users who prefer Yahoo or Bing, and some are just plain used to it. Some unknowingly set the others as default browsers and never notice a change.
Understand that this requires you to adapt to the workings of the major search engines and develop your site accordingly.
Don’t think Google to be the only search engine for your SEO. Attract customers using other search engines as well to bring your website to the top SEO ranking.
User Experience Is the New SEO
Rule of sales: Customer is always right.
Rule of internet: User is always right.
Of course, don’t take this too literally, but understand the message behind this. Right from the first click, your site must service the user like a shopkeeper must service a customer.
Enhance the customer experience by providing them through assistance and give SEO ranking a boost.