In-house Vs Outsourced Marketing

06 Feb In-house Vs Outsourced Marketing

In-house Vs Outsourced Marketing :

The big question for companies considering online marketing in today’s flexible working world is whether to invest in having a marketing function in-house, or whether outsourcing the role to an agency, offers better value for money. As a marketing agency ourselves it is fair to say that we have an angle on this question!

However, there are pros and cons to consider for both sides of the in-house/outsourcing argument before any decisions are made. If they have the budget to spare, some businesses simply like the convenience of having one or more marketing professionals employed in-house. Whereas for other businesses the choice to outsource is clear-cut; both in terms of cost-benefit and in the skills they can access for a comparatively small investment. Accommodating Your Business Model Ultimately the decision comes down to what works best for your business.

However, working with an agency does come with some important advantages, as we hope to explain in this article. These advantages mean that outsourcing is often the best business decision even for companies with the capacity and budget to take on more staff. Even businesses who already have an in-house marketing team frequently benefit from the added clout that comes from working with a multi-skilled agency team.

If You Are Going To Hire In-House… The four key factors to consider before hiring a marketing executive – much as with any other role – are time, space resources and money. 1) Time, because marketing is often a round-the-clock endeavour and may possibly traverse different time zones;

2) Space, because you need a suitably large office infrastructure to house additional staff, along with a good remote-working system;

3) Resources, because there are definitely tools and applications that are needed for worthwhile online marketing efforts, not to mention a staff member’s computer, laptop, tablet, company car etc.;

4) Money, as the representative will need to be paid according to the skills they offer, as well as being funded for any marketing training necessary.

These four factors are key to deciding whether in-house or outsourcing marketing is the right course of action. If you are in any doubt, skip straight to the outsourcing option. You may be surprised how affordable it is.


When to outsource your marketing function

For the majority of companies, outsourcing marketing activity to an outside agency can be incredibly beneficial. This isn’t simply an option for small companies that ‘can’t afford’ an in-house team. We have businesses of all sizes among our clients, ranging from family businesses to large manufacturers; so any company can benefit from outsourcing. These are some of the most important benefits:

Cost-Effectiveness The sheer breadth of knowledge that a marketing agency can provide is astonishing, given that the cost of hiring a full agency is a fraction of that needed to hire a full-time marketing employee. Companies do not lose out on precious marketing time for holidays or sick leave, as there will always be a team member ready to take over from the primary executive handling their campaigns.

Range of Skills using ourselves as an example; at OYE! We have web designers, copywriters, advertising specialists, graphic designers, sales consultants, SEO gurus, social media geeks, programmers and many other specialists. We have a team of over 30 marketing professionals with niche skills and varied industry experience to bring to bear on your marketing campaign. It simply is not possible to get the same level of expertise in-house without an enormous investment. Flexibility Furthermore, working with an agency gives you flexibility.

The most important part of our on boarding process with new customers is to take as much time as necessary to get under the skin of your industry and how it operates. Using efficient profiling and targeting techniques, our marketing specialists can quickly arrive at an understanding of a customer’s business and target demographic that rivals that of employees working directly for the company.


Which Option Is Best For Your Business?

Outsourcing your marketing to an agency is the most cost-effective, long-term investment you can make in securing growth for your business. For the same or a similar budget as one in-house online marketing executive, a whole team of experts can be consulted and can carry out marketing campaigns on your behalf, quickly and efficiently. With the right targets and a solid briefing strategy, an external marketing agency can be far more cost-effective than hiring in-house. When balancing time, resources and money, hiring an external marketing agency makes the most financial sense for companies looking for an overall online marketing campaign solution.


How to get clients coming to you

The essence of modern, inbound marketing methods is to have new customers knocking on your door, through effectively promoting your brand on the search engines and social media. To find out more about the potential gains of working with OYE! as your business development partner, we have put together a free guide on How to Get Clients coming to you, specifically for B2B businesses. Click here to claim your copy.

To speak with one of our marketing specialists directly, please call us on 9811420446 or write to us at

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