You might remember a time when the height of sophistication was knowing red goes with meat and white with fish.

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It took the wine category 30 years to educate Brits in choosing wine to suit mood, occasion and – most importantly – food; putting UK beer sales on a downward trend.

Over 1,000 beers and recipe’s are programmatically matched based on tasting notes, flavour and ingredients to create the perfect

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Accompanying that is #beerconnoisseur, an automated Twitter utility to help you learn better how to match beer with food. It features the same back-end library of 1,000+ different beers and aligns that with 1,000+ separate dishes, developed in conjunction with beer writers and experts.

96 million additional pints sold to a reach of 11.9 million

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