SERVICES

Choosing an agency that knows better is critical. When it comes to digital, on the one hand you have traditional PR firms that try to shoehorn an outdated, 1980’s view of PR into a digital framework. On the other, you have digital marketing firms that try to be one-stop shops and don’t really understand Public Relations to begin with. At OYE, we understand the confluence of these two worlds – called Digital PR. We take tried and true philosophies and apply them to what we know about modern audiences to tell your brand’s story with true impact

audience to creating interfaces that drive users to tangible goals. Design is easy to get wrong, and hard to get right. It requires effort, focus and rigorous iteration. But, the effort is worth it. The design process starts with a solid strategic  foundation. We explore every option in order to ultimately create an intuitive site architecture. We craft a user experience that is efficient and easy to navigate.

And we create design concepts that best communicate your brand message, guide users toward specific goals, and make your customers smile – or even think.  Design speaks for itself, so feel free to check out our portfolio. If you’d like  to learn more about our approach, or geek out on discussing design, give us a ring.

We’d love to hear from you. Get started.

It’s a commitment to having two-way conversations with your audience. It’s real, honest interaction.

At OYE, we approach social media marketing with patience. We do the research into what conversations are happening and where, and from there we develop a strategy. that puts you in touch with the right audience at the right time in the right way.

Our capabilities are custom built for your business goals. Whether it’s creative campaigns, paid campaigns or community management, we have the tools to help you connect with your audience on a more meaningful level.

Our digital marketing program is designed to drive more prospective buyers to your website, convert these prospects into leads and those leads into sales.

Digital marketing is pretty self-explanatory — it’s marketing using digital tools. Digital marketing is about the type of methodology under which we USE those tools. It’s the opposite of outbound marketing, or interruption marketing (telemarketing, billboards, spam, etc.). You can read more about in our article “Outbound Marketing Vs. Outbound Marketing.”

How Does It Work?

We put together a custom digital marketing plan for you that is based on your business’ goals. Then we execute the plan on a monthly basis.

The plan breaks into three critical parts:

Attract More Prospects – Gain more website traffic through content marketing (blogging), email marketing, search engine optimization (SEO), pay-per-click marketing (PPC) and social media.

Convert More Leads – Once you have more traffic on your website, you need to convert the traffic from an anonymous website visitor to an identifiable lead. We do this through irresistible downloadable content offers (like ebooks), lead nurturing via email, A/B testing and compelling videos.

Close More Sales – Leads are no good if they don’t close. We empower your sales team with new tools and data to help them close more of the leads we send.

What Are The Tactics?

We tackle digital marketing via an digital strategy made up of many different tactics. When all these tactics are used together, they create a holistic approach to getting your business more leads.

Here are some of the digital marketing tactics we employ:

• Search Engine Optimization (SEO)
• Content Marketing (Blogging & Article Writing)
• Downloadable Content Offerings (eBooks, Whitepapers, Webinars)
• Email Marketing
• Social Media Marketing
• Pay-Per-Click (PPC) Marketing
• Video Production
• Website Design A/B Testing
• Landing Page Strategy
• Call-To-Action Strategy
• Link Building/Earning
• Infographic Design
• Marketing Automation
• Lead Nurture Strategy
• Public Relations (PR)

How Is The Program Structured?

The program is executed on a monthly retainer basis. After an initial research and planning phase, we provide you with a custom digital marketing plan to reach your business goals, and then we execute on that plan. The program is customized based on your company, your competition and your industry. The initial strategic plan we provide outlines the tactics to be executed over the following 12 months.

We have weekly check-in meetings with you to ensure all projects stay on track. We also have monthly meetings to present our reports outlining the program’s performance (focused on traffic and lead improvement). In our monthly meeting we also review the following month’s plan (broken into a monthly calendar of tactics).

Do You Report On Results?

We firmly believe that “what you cannot measure, you cannot improve.” So we measure and provide comprehensive reports every month. These reports will detail our progress towards your goals and include metrics like website traffic, form submissions, downloads, leads created, leads closed and even phone calls to your sales number.

Pricing — How Much Does It Cost?

A typical digital client works with OYE on a monthly basis and invests between $5,000 and $25,000 per month into their digital marketing program. The investment level determines how many hours per month are available to execute your custom plan. Your investment depends on your specific business/lead goals and how fast you need to get to them.

Who Will I Work With?

You will have a dedicated team committed to your business. Your team will consist of:

• Strategist
• Senior consultant
• Consultant
• SEO expert
• Content strategist
• Copywriter
• Graphic designer
• Web developer
• Social media specialist
• Photographer & Videographer

You get a full team of digital marketing professionals dedicated to your business.

to an agency then sit back and wait while they execute your vision, you are in  the wrong place. We’re not ashamed to say that we bring more to the table than just expertise with a variety of different coding languages, content management systems and marketing automation platforms (though we bring that, too).

Our developers are marketers at heart, and they’re a lot more interested in the Who and the Why than the What or How.

At OYE, we’re technology neutral, because technology shouldn’t be a differentiator. We are not here to peddle the latest trends and gizmos, we’re here to solve your problems. So, if you’re ready to learn about how our development team can be a true asset to your brand, Contact Us.

A lot has changed since then. Short-term thinking and black hat techniques have been pushed to the margins. Search Engine Optimization now requires a blend of marketing best practices, an understanding of search engine algorithms and the capability to implement online brand building campaigns.

SEO is chess, not a video game. With each new video game, the focus is on controls, features, and tactics. Not so with chess. While the game has evolved, it’s not going to turn on its head. Spend many years learning the basic strategies, think pragmatically, and you’re off to a good start. SEO is the same way. And, we’ve gotten quite good at this chess-like approach. We don’t panic when Google changes algorithms, and we don’t ask you to prioritize short-term technical minutiae over solid long-term strategy. What we do isn’t top secret, mysterious, or magical; it’s smart, rigorous, and gets results.

If you want to work with a firm that employs strategic thinking, doesn’t pull gimmicks, and offers the transparency that other firms lack, check out our process to learn how we help clients of all shapes and sizes meet their business objectives.

your business should be found for and incorporate those words and phrases throughout your copy. We analyse your competitors and your current copy to see which pages and what copy is working (known as conversion assists). We evaluate your site, your marketing and your industry to help you find a voice, a tone and a style that attracts and builds trust. And because we start from scratch, the copy sounds like it is written by a human, not a keyword generator. Tighten up that copy and get unparalleled results with OYE’s award-winning writers and top copywriting services.

How can we write for your complicated business? We hire journalists, English majors and brand strategists who have made a living out of coming up to speed on the most complicated of subjects and consistently perform at a high levels. We learn your business, we create industry-leading content and we make your business shine.

Our clients span some of the most complex industries and products in the world. Ask our team for a writing sample, or read our blog if you need further convincing.

Copyrighting Services:

Website copy, E-books, Press releases, White Papers, Video Scripts, Blog Posts, Newsletters, Email Marketing, Sell sheets and sales, collateral

We have a word for it, it’s called “brochureware”. Every day hundreds of prospects are looking for your services but whether you entice them or not is entirely predicated on the offers you describe, the testimonials you provide, the validations you display and the content that surrounds your conversion pages.  Conversion strategies are what make websites significantly more sophisticated marketing tools than brochures.

It never fails, when a prospect comes to OYE for more leads, they have one of two problems and often both. The first problem is not enough traffic, the second is not enough leads / sales (leads for B to B businesses, sales for B to C businesses and eCommerce ). Most companies identify the traffic problem and make significant investments of both time and money to deal with it. Amazingly they often overlook the cheaper and easier fix, conversion rate optimization. The challenge looks something like this, if you have 200 site visits per day and you convert 1%, you get 2 leads / sales per day.

If your goal is to increase to 4 leads / sales per day (100% growth) you can either increase traffic to 400 visits per day or increase your conversion rate to 2%.  The latter is called conversion rate optimization and it’s where we prefer to begin because no matter how few fish are in the river, a net full of holes will only exacerbate the issue. Sounds pretty obvious, but for most people fixing a net seems easy and conversion rate optimization sounds like a foreign language. It’s really a lot more simple than that. Conversion rate optimization is the art of making prospects take an action they aren’t quite convinced they are ready to take. Whether it’s filling out a form, making a phone call, submitting credit card information or adding extra items to their cart when we enhance the content around a conversion page we can make significant increases to our conversion rate.

At OYE we have a team dedicated to analyzing, employing and enhancing CRO for our customers.  We experiment with CRO strategies, test them, and find out which strategies work best for you and your website visitors. We use powerful analytical tools to measure which strategies work, and use our results to optimize your website into a lean, mean, lead converting machine.

Conversion Rate Optimization ( CRO ) & Conversion Strategies:

Improve conversion rates

Increase leads

Increase sales

Create amazing content

Learn CRO Best Practices

Test, analyze and report

See ROI results

We use a variety of platforms when developing ecommerce websites including OpenCart, WooCommerce and Magento. We’ll work with you to choose the perfect ecommerce website platform. We’ll make sure it’s secure, easy to use and SEO-friendly.

You’ll be selling products and getting paid online in no time. Let us help you navigate the ecommerce website landscape. Explore the Magento solutions like Magento Go, Magento Community Edition and Magento Enterprise Edition. Check out the Demand ware commerce solutions. Maybe you need help evaluating hosted solutions like Magento Go, Shopify and BigCommerce ( Check out our post about Magento vs Opencart ). Maybe you want answers to which ecommerce website solutions integrate with WordPress like WordPress ecommerce Plugin, WooCommerce or Magento Community Edition. Whatever the question OYE’s developers have experience in evaluating and developing the vast ecommerce platform options?

Ecommerce Website Development:

Customized Ecommerce Solutions

Robust Content Management

Ecommerce Conversion Strategy

Financial Tool Integration

Magento ecommerce Website

OpenCart Ecommerce Website

Demandware Commerce

WooCommerce Ecommerce Websites

BigCommerce, Shopify & more

We use a variety of analytical tools including heat mapping and a/b testing to determine the most effective UI design for your website, email, web & mobile applications and more.  Much of the studies and analysis have been done, make sure your digital marketing agency is using UI best practices on your online & web tools.

If you have an existing web application, we can design a user interface ( UI ) that will take the powerful technology you’ve created and turn it into something that is branded, engaging and professional.

Mobile application development

Conversion Rate Optimization

Custom Analysis and Reporting

A / B Testing

Heat Mapping

3D Design

Graphic Design

the conversion rate of your website. Our ROI-driven approach to evaluating analytics is to create higher performing campaigns, provide accurate reporting and drive bottom line results.

From web traffic analysis to A/B & multivariate testing, our team of Google Analytics certified professionals can help you make the most of your marketing investment. Here’s a few questions to ask if you’re wondering whether our web analytics services are right for you:

Can you measure your online marketing efforts? How accurately?

Can you track return on investment – in whatever level of detail you want?

How are customers accessing your website? Where do those customers go next?

You can only make great decisions with great information. Let us help you

get the information you need.

OYE does graphic design for Application and Website’s User Interface ( UI ) , PSD’s, Ebooks, Twitter Backgrounds, Facebook Cover Photos, PowerPoint Slides, HTML Email Templates.  Our graphic design services can be found in videos from Video Entry & Exit Slides, Lower Thirds and 2-d & 3-d Animations.

Our top graphic designers are the cream of the crop.  They are artists with business acumen who made graphic design a career. The big difference, our graphic designers could be professional sculptors, painters, photographers or architects.

OYE hires fine artists with a degree in graphic design and a knack for branding from the best art institutions in Massachusetts, NH & the Northeast.

Print, Brand and digital Design

Logo & Graphic Design

Work with new or existing branding

Professional printing services available

User Interface Design ( UI )

Website Homepage Design ( PSD )

better yet you grow or acquire a new business but with all this growth when do you take stock of the logos you have acquired.  When and how do you make the time to get your house of brands in order. After all when we grow these brands and build these businesses the expectation is to harness “economies”.  Without a coherent brand architecture, you are lost, you spend money marketing brands that don’t reinforce one another, you create runts, and your marketing efforts get bogged down by costs and complexities… it’s simple, you’re not harnessing “brand equity” and it’s time consuming, expensive and inefficient.

Let OYE help you explore your brand architecture, it’s an exercise we have a lot of experience doing. We’ll help you create a brand persona that fits your market,products and audience. We’ll take a holistic look at your house of brands and tie them together with our logo development process and brand architecture analysis.

Our logo creation process will help your business look professional, and we’ll also work with your company (or companies) on creating an effective brand architecture strategy making your brand consistent and recognizable across all channels.

Achieve economies of scale with a strong brand architecture:

Logo development

Logo & Brand Strategy

Corporate Style Guides

Brand Guidelines

SEO through brand & web architecture

Analysis, Research and experience

it’s the ultimate challenge, it’s a bestowed honour and for our designers it’s how they earn their stripes.  A logo’s visibility is undeniable from websites and advertisements to signs and business cards a logo is the foundation of a brand.

Knowing this we approach every logo design with an inspired dedication. When it comes to logo design, we have the right approach and we have some of the most talented designers on the web but this does not make a logo design strategy.

To have successful results, to create award winning designs and to consistently impress our clients it comes down to having a repeatable process.  At OYE we have honed our process over time and it is the only way we know to be successful every time.

Although we can’t give away the tricks of the trade right here, we are happy to outline the process.

Market research and competitive analysis.

Kick-off meeting, market & industry review

Logo kick-off w/ multiple designers & creative team

Logo Development and design of multiple logo families

internal reviews & selection for presentation

Present to client, get feedback

Edit & develop

Present and make final selections

Create all file formats needed

Create brand guidelines document

Package final file formats and brand guidelines for delivery

and it’s up to you to take control and ensure that your first impression is a great impression. Sales collateral design and messaging can set you apart from your competition and help you close more deals.

Our graphic designers are experienced in a wide range of sales collateral design. From sell sheets, portfolios, booklets and other sales materials, we’ll make you look polished, professional and ready for the big leagues.

Sell sheets

Lookbooks

Professional printing by partner companies

with you to create a new look that will distinguish your tradeshow booth design from your competition. We have experienced vendors and discounted pricing on printing services.  When you invest in a top tradeshow booth design you will want it to last.

Our printers know how to create protective packaging that can be shipped around the country, keeping your tradeshow booth graphics looking as good as new even after 50+ uses.

Tradeshow booth design and brand strategy = tradeshow success

Make a great first impression

Keep your messaging consistent

Look highly polished at events

Booth Ideas that match your brand

Swag design & creative gift ideas

Top tradeshow booth design

Co-Founder & Ceo Sanjeev Kalia is an accomplished producers, directors, and cinematographers with over 30 years of combined experience in the Indian market. OYE Boutique produce, write, direct, shoot and edit a wide range of film projects like feature films, television commercials, music videos, documentaries and infomercials. Our expertise in working with film and all the equipment and staff that goes with it, guarantees your project will be done right and on budget.

After-all, there is no better “film-look” than using film.

4k-davinci-resolve

OYE Boutique offers the premiere DaVinci Resolve Color-Correction Suite as part of our on-set and post-production offerings. DaVinci color enhancement suites have long been the benchmark for high-end colour grading and finishing, and typically installed in the world’s leading studios and post-production companies.

Further enhancing post-production efficiency and productivity, we have transformed the colour grading experience with the real-time DaVinci Resolve data-grading suite featuring unlimited windows and defocus effects and automated object tracking. With the Resolve, all shots are assembled in-sequence according to the EDL/XML files. Tweaks and changes to the grade can be made effortlessly to any shot, anywhere in the sequence, at any time. This dramatically accelerates workflows, improves performance, and shortens project completion times for commercials and motion pictures, particularly compared to the traditional telecine transfer approach.

Touted as a digital mastering suite, our DaVinci is adept at creating a wide variety of deliverables for any project, including web, DVD, SD, HD, 2K, 4K and Digital Cinema outputs.

Post Production video Editing Services

We have translated our experience in traditional post production workflow to the latest in digital

Acquisition formatted. We stay up-to-date with latest Digital Cinema workflows utilizing our red rocket accelerator card, High-end video cards and DaVinci resolve grading  system in conjunction with our

HD edit suites. Graphic design and 3D animation, along with audio post production and audio sweetening, will bring your project to life.

• HD Non-Linear Editing Suite (Final Cut Pro, Adobe Premiere CC, AVID Media Composer)
• Graphics & VFX Suite
• 3D Animation Suite
• Red Rocket Card for Accelerated Red Workflow
• DaVinci Resolve Color Correction System
• Insulated Audio Recording Booth
• Full Music Library
• Audio Sweetening & Editing Software
• LTO5 Data Backup & Archive
• 56TB Dual Fibre Channel Online Storage System with Mirrored Backup