digital advertising Tag

The ecommerce industry in India has seen exponential growth over the last few years and even though there have been bumps in between, it has always bounced back. This trend is expected to continue, and the industry, valued at $14.5 billion in 2016, is expected...

It’s a good idea to start by looking at the typical demographics of the digital consumers in India. On an average day, about 40 million Indian consumers are online. The Internet has helped in bringing the urban and rural consumers of India closer. As the infographic...